Managers

Mercedita M. Rodriguez
CPA, MBASenior Manager

Mercedita M. Rodriguez is an analytical and accomplished professional with more than 15 years of experience in leading cross-functional teams, directing financial and management operations, liaising with departments functions, and delivering corporate leadership and guidance. She has a proven track record of developing and implementing operational and financial strategies, initiatives, and processes to increase revenue and accomplish designated business targets.

Mercy, as she is fondly called, has a stellar record of maximizing financial and operational performance, while minimizing potential costs and risks for organizations. She has demonstrated success administering financial reporting and tax management.

She also has wide experience in providing assurance services to clients, both domestic and foreign corporations.

Mercy is a Certified Public Accountant. She obtained her Bachelor of Science degree in Accountancy from the San Pedro College of Business Administration and her Master in Business Administration Top Executive Program from the Pamantasan ng Lungsod ng Maynila.

Jane Kamille V. Gonzales, CPAAudit Manager

Jane Kamille V. Gonzales has been in the industry for more than ten (10) years now. As the audit manager of the Firm, she is responsible for ensuring that audit is in compliance with the Philippine Financial Reporting Standards (PFRS) and the Philippine Standards on Auditing (PSA). In the course of her professional experience, Jane has been able to persistently expose herself across different industries such as but not limited to manufacturing, construction, forwarding and logistics, trading, business process outsourcing, non-stock, non-profit organizations, holding companies, restaurants, law offices, shipping agencies, licensing, leasing, lending companies, and financial institutions, to name a few. Some of the clients that she has handled are multinational companies which have parent companies located across continents particularly in Asia, Europe and the United States of America, thus allowing her to observe and adopt best practices in audit, accounting, payroll and compliance.

Jane is a Certified Public Accountant. She earned her degree in Bachelor of Science in Accountancy, as an academic scholar and Cum Laude from the Pamantasan ng Lungsod ng Muntinlupa in 2012.

Aurea R. Penaflorida, MBASenior Business Development Manager

Aurea R. Penaflorida Au, as she is fondly called by her colleagues, is the Senior Business Development Manager of the Firm. She has twenty (20) years of strong and extensive industry experience which ranges from managerial, human resources, administrative, accounting functions among many others gained from working with top companies in the Philippines. With all these, she is able to lead the day-to-day operations of the Firm while ensuring that all efforts of the team members are geared and aligned towards achieving MCC’s organizational goals and objectives.

She concurrently holds the position of Data Protection Officer (DPO) and Compliance Officer for Anti-Money Laundering (CO-AML). As a DPO, she has instituted policies and as well as procedures and mechanisms to ensure that information, both personal and sensitive personal, are protected. As a CO-AML, her responsibility is to make sure that the Firm is compliant with the Anti-Money Laundering Act of 2001 and related issuances from the Anti-Money Laundering Council concerning the operations of Designated Non-Financial Business and Professions (DNFBPs).

Au earned her Bachelor’s degree in Commercial Science, major in Computer Science, from the Jose Rizal University. She holds a Master in Business Administration from the Pamantasan ng Lungsod ng Muntinlupa. She recently completed her course on business analytics from the Asian Institute of Management.

Gilbert L. MorfeIT Manager

Gilbert L. Morfe is the IT Manager of the Firm and his main role is to ensure the integrity of computer and IT systems in order to protect the data of the company’s clients. Gilbert is in charge of overseeing all the IT systems and all technology related matters within the Firm, to help in ensuring processes are smoothly running to let MCC’s professional experts do what they do best. He likewise monitors the overall compliance of the firm to the established policies and procedures in handling electronic information of clients. He has developed a customized system of the firm that tracks clients’ updates for effective management and handling of accounts.

He is an experienced IT practitioner with solid experience working for companies across different industries. Through this, he has been able to develop several management information systems which range from booking and finished goods inventory systems, inventory transaction recording systems, production performance monitoring systems, sales-to-marketing monitoring systems, among many others.

He has technical experience concerning database system design, implementation and maintenance, network administration of Windows DNS servers, to name a few.

Gilbert obtained his Bachelor’s degree in Computer Science from the STI College Edsa Crossing in 2007.

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For information on Morfe, Ceneta & Co., CPAs and other related service, please complete a Inquiry / Assessment Form or call us directly at +632 8703 3560.